Founder of Naturitas and ex-Deliveroo CMO launch Real Ventures, €30M to invest in early stage consumer start-ups

Real Ventures is born, a 30 million euro European venture capital fund managed by Talenta Gestión SGIIC, promoted and advised by three leaders with extensive financial and entrepreneurial experience who have joined forces in a 30 million euro investment project aimed at supporting emerging brands in the consumer sector in their early stages.

The promoters of Real Ventures, Josep Casas, Inés Ures and Jonathan Vaisman, between them, bring together vast experience as founders, investors, operators and financial experts in the consumer sector. Their track record includes:

  • Josep Casas, founder of Europistachos, Food for Joe and Naturitas, recognized projects that have transformed their respective markets.
  • Inés Ures, who has served as CMO at Deliveroo and Treatwell, and was a partner in IRIS Ventures, a €100 million European consumer fund focused on series A.
  • Jonathan Vaisman, former investment banker at EY (Tel Aviv) and Head of M&A and Chief International at Tnuva (Israel) with a strong background in finance and consulting.

With an extensive track record, the promoter team has invested in the past in well-known brands such as burger brand Vicio, premium coffee brand Incapto or jewelry chain Singularu, among others.
“In Europe, there is a significant funding gap in early stage consumer brands. With Real Ventures, we aim to fill this gap, providing not only the capital, but also the expertise and networks needed for promising brands to succeed,” commented Josep Casas, co-founder of Real Ventures.
Inés Ures added: “We want to empower entrepreneurs with the comprehensive support they need from the start. Innovation and growth in the consumer sector starts with a solid foundation, and Real Ventures is here to provide it.”
Jonathan Vaisman added, “Our financial approach at Real Ventures is strategic and analytical. We will ensure that every investment is based on well-founded key performance indicators and market projections. Our goal is to ensure strong, sustainable returns for our investors, while fostering the growth of early-stage emerging brands.”

With a target capital of €30 million, Real Ventures will focus on identifying and nurturing early-stage consumer start-ups, giving them the opportunity to scale and thrive in a competitive market. This new investment initiative will support companies that are developing innovative products and services in the real economy, responding to the changing demands of consumers in Europe.

Real Ventures Boiler Plate

About Real Ventures Real Ventures is a €30 million investment fund founded in 2024 by Josep Casas, Inés Ures and Jonathan Vaisman. Dedicated to funding early-stage consumer start-ups, Real Ventures seeks to close the early-stage consumer financing gap in Europe by providing capital, expertise and networks for emerging brands to innovate and grow. With a unique combination of founding, operational and financial expertise, Real Ventures is uniquely positioned to identify and support the next leaders in the consumer market.

Translated with DeepL.com (free version)

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